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"Do not let trifles disturb your tranquillity of mind.... Life is too precious to be sacrificed for the nonessential and transient.... Ignore the inconsequential!"
- Grenville Kleiser

By Michael Masterson

You've got a top-notch copywriter. One who's made millions of rands for his clients. He's at your disposal, ready to answer your biggest questions about what makes a direct-mail sales package attractive to a prospective customer. Do you ask him about the best colour for a headline? Or the best type of style to use? Or the best paper stock?

Copywriting expert James Sheridan warns against getting bogged down in such things.

"Sure, you can test them," says James," but those are details that don't matter."
Testing is widely accepted as one of the most powerful tools a direct marketer can use. But testing insignificant choices is one of the most common mistakes direct marketers make.

In an effort to "perfect" or "tweak" a promotional package, they test all kinds of things that have no real chance of producing a meaningful change in response rate. What they get is usually in the plus or minus 10% to 25% range.

That range is enough for many. For me, it's inadequate.

I am not a statistician, so I can't make the statistical argument - but I can tell you this: Getting a 10 percent or even a 25% lift on a test cell of 5,000 or even 25,000 names is not always reliable. It may sometimes be enough to validate going forward with something you want to do anyway (say, changing your price or your guarantee or the bonus you want to offer), but it may not give you the level of confidence you are probably looking for.

I've had 20 years of experience in planning and reacting to more than a billions worth of direct-mail testing. I've seen - and have been responsible for - just about every kind of test you can imagine. During that time, I came up with all kinds of interesting theories that I proved through testing, satisfying myself with 25% lifts, only to see those results negated on back-tests.

This happened not just once but hundreds of times. In fact, I think it's fair to say that back-testing nullified my prior tests more times than not.

After thinking about this problem for a long time and reading some serious statistical stuff recently, I came up with a rule of thumb. I offer it to you for consideration: Test nothing except that which can potentially give you a 100% lift in response.

It's radical thinking, but it does two things that are very good for your mailing results:

* It dramatically reduces useless testing and, thus, increases your profits.

* It forces you to do the hard thinking necessary to come up with truly breakthrough testing ideas.

The question is this: what can possibly double response rates? Well, first I'll tell you what won't work:

* Changing your colour scheme, paper stock or type size.
* Making your body copy smoother or cleaner.
* Correcting your data.
* Substituting a Johnson Box for a regular headline. (You've seen a Johnson Box: an outline of a box on top of the salutation inside of which the headline and/or lead goes.)
* Changing the person who signs the sales letter.
* Adding marginalia.
* Using a live stamp vs. an indicia vs. a meter.
* Changing the response method.
* Using testimonials.
* Using a product photo vs. an illustration.
* Your selection of premiums.
* Most forms of personalisation.
* Individual involvement devices.
* Most lift notes.
* A BRE vs. a self-mailer.

I'm not saying these things don't matter. They do. When you design your direct-mail sales package, you need to keep all of them in mind and use your judgment to make the most appropriate choices. But though they matter as a group, they are insignificant individually. So don't test them unless you have a very good reason to... unless you think they can make a very big difference.

But what CAN double your response rate?

* Your headline
* Using teaser copy on your envelope
* The subject line in your e-mail solicitation
* Your lead paragraph

Remember, most of those direct-marketing experts are copywriters who see, relatively speaking, very few test results and aren't responsible for the bottom line.

The Washington Redskins are a professional American football team based in the Washington, D.C. area. The team plays at FedExField in Landover, Maryland, which is in Prince George's County, Maryland. The team's headquarters and training facility are at Redskin Park in Ashburn, Virginia, a community in Loudoun County, Virginia near Dulles International Airport. They are members of the Eastern Division of the National Football Conference (NFC) in the National Football League (NFL).

According to Forbes Magazine, the Redskins are the second most valuable franchise in the NFL, valued at approximately $1.467 billion, having this year been surpassed by the Dallas Cowboys.[1] Last year they generated over $300 million in revenue and netted over $60 million. They have also broken the NFL's mark for single-season attendance six years in a row[2] due to having the NFL's largest stadium capacity.

Overall, the Redskins have played for eleven NFL Championships and have won five, including three of the five Super Bowls in which they have played. Four of the five Super Bowl appearances were under the leadership of Hall of Fame coach Joe Gibbs.

The Redskins are one of only two teams in the NFL with an official marching band. The other is the Baltimore Ravens. The Redskins were also one of the first teams to have a fight song, "Hail to the Redskins."

Franchise history
For more details on this topic, see History of the Washington Redskins.

The Redskins in Boston
The Boston “Football” Braves, owned by George Preston Marshall, entered the National Football League in 1932 after the Newark Tornadoes franchise folded and played at Braves Field. They had tried to base the team in New York, but were blocked by the NFL’s territorial rule. The Braves head coach was Lud Wray, and were led by Hall of Famers Cliff Battles (Running Back) and Turk Edwards (Offensive Tackle). Their first game was held on October 2, 1932 in which they lost to the Brooklyn Dodgers. The next week, the Braves would gain their first franchise victory, with a 14-6 win over the New York Giants. The Braves would complete their first season with a 4-4-2 record.

In 1933, the team moved into Fenway Park and changed their name to the Redskins. They also changed their head coach. The team was now led by Lone Star Dietz, as Lud Wray moved to Philadelphia to head up its new franchise, the Eagles. The Redskins finished the 1933 season with a 5-5-2 record. In 1934, the Redskins finished in 2nd place with a 6-6 record. In 1935, under head coach Eddie Casey, had a dismal season, scoring only 65 points and finishing with a 2-8-1 record. In 1936, under their fourth head coach, Ray Flaherty, the Redskins won their final three games, outscoring their opponents 74-6, and captured the Eastern Division Championship with a 7-5 record. However because of extremely poor attendance, highlighted by only 4,813 fans coming out to Fenway Park to see the Redskins trounce the Pittsburgh Pirates, 30-0, George Preston Marshall elected to give up home field advantage and played the NFL Championship game against the Green Bay Packers at the Polo Grounds. Battles was injured on the tenth play of the game and the Packers won the championship with a 21-6 victory. The Redskins moved to Washington the following season due to lack of fan support in Boston.


The Redskins in Washington, D.C.
In their early years in Washington, the Redskins shared Griffith Stadium with the Washington Senators baseball team. In 1937, they signed an innovative rookie quarterback from Texas Christian University, future Pro Football Hall of Famer Sammy Baugh. In an era where the forward pass was relatively rare, the Redskins used it as their primary method of gaining yards. "Slingin' Sammy" Baugh also played numerous other positions, including cornerback and punter.

With Baugh at the helm, the Redskins won the Eastern Division title and went back to the NFL Championship game in their first year in the Nation's Capitol.The 1937 NFL Championship game pitted them against the Chicago Bears. Sammy Baugh threw three touchdown passes and the Redskins prevailed, 28-21. The two teams would meet again in the 1940 Championship, and the Bears handed the Redskins the most lopsided defeat in NFL history, 73-0. The Redskins struck back in 1942, as George Preston Marshall used the 1940 humiliation as a rallying point and the Redskins upset the Bears to spoil their try for a perfect season, 14-6. The teams clashed again the following season and the Bears would even the series at 2-2, capturing the 1943 NFL title, 41-21. The Redskins challenged for the NFL title again in 1945, but fell a point short to the Cleveland Rams, 15-14.


Integration and front-office disarray
The team's early success endeared it to the fans of Washington, D.C. However, after 1945, the Redskins began a slow decline. This was in part because of Marshall's tendency to micromanage the team. From 1946 to 1968, the Redskins had only three winning seasons.

Marshall refused to integrate the team, despite pressure from the Washington Post and the Federal Government (a typical comment by Post writer Shirley Povich was "Cleveland Browns runner Jim Brown integrated the Redskins' end zone three times").

Finally, in 1962, Interior Secretary Stewart Udall gave the Redskins an ultimatum--unless they signed a black player, the government would evict them from the year-old District of Columbia Stadium. As a result, the Redskins became the final pro football franchise to integrate, in 1962, its second season in the stadium. First, the team drafted Ernie Davis, the first black player to win the Heisman Trophy. Then, before signing Davis, they traded his rights to the Browns for wide receiver Bobby Mitchell. Sadly, it turned out that Davis had leukemia and died without ever playing a down in professional football. Mitchell, however, was still in the first half of a career that would land him in the Pro Football Hall of Fame.

Mitchell would be joined by black stars such as receiver Charley Taylor, running back Larry Brown (who had a hearing aid installed in his helmet due to near-total deafness), and defensive back Brig Owens. They would also pull off two of the best trades of the 1960s, gaining colorful quarterback Sonny Jurgensen from the Philadelphia Eagles and linebacker Sam Huff from the New York Giants. But even with these additions, the Redskins were still not performing up to expectations. Although the team became more popular than ever, particularly with the addition of Mitchell, they struggled through the 1960s.

One reason for the team's struggles was disarray in the front office. Marshall had been forced to reduce his duties due to a mental decline in 1962, and the team's other stockholders found it difficult to make decisions without their boss. Marshall died in 1969, and the remaining stockholders sold the team to Edward Bennett Williams, a Washington resident and one of America's most esteemed attorneys.

Also in 1969, D.C. Stadium was renamed Robert F. Kennedy Memorial Stadium, and the Redskins hired future Hall of Famer Vince Lombardi — who gained fame coaching with the Green Bay Packers — to be their new head coach. Lombardi led the team to a 7-5-2 record, their best since 1955, but died of cancer on the eve of the 1970 season.


Revival
Two years later, Williams signed former Los Angeles Rams head coach George Allen as head coach. Partial to seasoned veterans instead of highly touted young players, Allen's teams became known as the Over-the-Hill Gang. "The future is now" was his slogan, and his players soon proved him right.

Allen helped to foster the team's rivalry with the Dallas Cowboys, which has turned into one of the NFL's most renowned and contentious rivalries.[citation needed] The Redskins reached the NFC Conference Championship in the 1972 season, defeating Dallas 26-3, only to lose to the undefeated Miami Dolphins 14-7 in Super Bowl VII. In his 7 years as head coach, Allen's teams made the playoffs 5 times.

In 1981, new Redskins owner Jack Kent Cooke signed the offensive coordinator of the San Diego Chargers, Joe Gibbs, as their 20th head coach. He coached the team to four Super Bowls, winning three of them.

Quarterback Joe Theismann, running back John Riggins, and receiver Art Monk got most of the publicity, but the Redskins were one of the few teams ever to have a famous offensive line. Line coach Joe Bugel, who would later go on to be the head coach of the Phoenix Cardinals, nicknamed them "The Hogs," not because they were big and fat, but because they would "root around in the mud" on the field. Among the regular Hogs were center Jeff Bostic, guards Raleigh McKenzie and Russ Grimm, and tackles Joe Jacoby, George Starke, Mark May, and Jim Lachey. Tight ends Don Warren and Clint Didier, as well as Riggins, were known as "Honorary Hogs."

The Redskins' first Super Bowl win, their first NFL Championship in 40 years, was in Super Bowl XVII, where the Redskins beat the Miami Dolphins 27-17 on January 30, 1983, in Pasadena, California. Future Hall of Famer John Riggins provided the game's signature play when, on 4th and inches, with the Redskins down 17-13, the coaches called "70 Chip" a play designed for short yardage. Riggins instead gained 43 yards and the go-ahead touchdown. The image of Riggins running through would-be tackler Don McNeal has become one of the all-time Super Bowl highlights. One touchdown later, the Redskins won their first Super Bowl title by a 27-17 score.

The Redskins' 1983 season began with a loss to the Dallas Cowboys 31-30 on the Monday Night Football season opener, but they lost only one more game in the regular season (also a Monday Night game, vs. Green Bay, by a score of 48-47), as they dominated the National Football League with a 14-win season that included scoring a then NFL record of 541 points, many of which came as a result of John Riggins' 24 touchdowns. In the postseason, the Redskins defeated the Los Angeles Rams 51-7. The next week, they cruised to a 21-0 lead over the San Francisco 49ers after 3 quarters in the NFC Champonship Game, but the Redskins' weakness that season was their defense (they allowed 332 points that season). The 49ers fired off 3 touchdowns to tie the game. But Mark Moseley, who had missed 4 field goals, made the one that counted as the 'Skins beat the 49ers 24-21. It would be Washington's last win of the season because two weeks later, the Raiders beat the Redskins 38-9 in Super Bowl XVIII.

The 1987 season began with a 24-day players' strike, reducing the 16-game season to 15. The games for weeks 4-6 were played with all replacement players. The Redskins have the distinction of being the only team with no players crossing the picket line. The Redskins won their second championship in Super Bowl XXII on January 31, 1988, in San Diego, California. The Redskins routed the Denver Broncos 42-10 after falling behind 10-0 early in the first quarter. This was the largest come-from-behind victory in Super Bowl history. This game is more famous for the stellar performance by quarterback Doug Williams, who passed for four touchdowns in the second quarter en route to becoming the first black quarterback to lead his team to a Super Bowl victory. Rookie running back Timmy Smith had a great performance as well, running for a Super-Bowl record 203 yards.

The Redskins won their most recent Super Bowl on January 26, 1992, in Super Bowl XXVI in Minneapolis, Minnesota. The Redskins, the most dominant team in the NFL in the 1991 season, defeated the Buffalo Bills 37-24. On March 5th, 1993, Joe Gibbs retired after 12 years of coaching with the Redskins. In what would prove to be a temporary retirement, Gibbs pursued an interest in NASCAR by founding Joe Gibbs Racing.


The Snyder era
In 1997, Redskins owner Jack Kent Cooke died on the eve of the opening of the new stadium in suburban Landover, Maryland, that was to be named in his honor. In his will, Cooke left the Redskins to the Jack Kent Cooke Foundation, with instructions that the foundation sell the team. His son, John Kent Cooke, was unable to raise sufficient funds to purchase the business, and the team was later sold to Daniel Snyder.

In 1999, the Redskins made the playoffs for the first time since Joe Gibbs's retirement by winning the NFC East. They beat the Detroit Lions 27-13 in a home wild card game, but subsequently dropped their divisional playoff game in a 14-13 loss on the road to the Tampa Bay Buccaneers.


FedExField.Snyder, who grew up as a Redskins fan and who made his fortune in marketing, has made many controversial moves since owning the team, including offering the name of the stadium up to corporate bidders. FedEx had the highest bid, and the stadium is now named FedEx Field. The most controversial habit Snyder has practiced is the continuous hiring and firing of head coaches, first firing incumbent coach Norv Turner, firing replacement Marty Schottenheimer after only one season, and in 2002, hiring University of Florida head coach Steve Spurrier to replace Schottenheimer. Spurrier resigned after the 2003 season with three years left on his contract.

For the 2004 season, Snyder successfully lured former coach Joe Gibbs away from NASCAR to return as head coach and team president. His employment came with a promise of decreased intervention in football operations from Snyder[citation needed]. Snyder also expanded FedEx Field to a league-high capacity of 91,665 seats. Gibbs's return to the franchise did not pay instant dividends as the Redskins finished the 2004 season with a record of 6 wins and 10 losses.

Despite an impressive defense, the team struggled offensively. Quarterback Mark Brunell—an off-season acquisition from the Jacksonville Jaguars—struggled in his first season, and was replaced midway through the season by backup Patrick Ramsey. On the other hand, some of Gibbs's other new signings, such as cornerback Shawn Springs and linebacker Marcus Washington, did very well. The Redskins also picked Sean Taylor from University of Miami during the draft in Gibbs's first season.

Partly because owner Dan Snyder has turned the Redskins into the greatest revenue producer in pro football, he has spent a lot of money on free agents. These moves did not work out well in the beginning (Bruce Smith, Deion Sanders), but the quality of free agents signed under Coach Gibbs has improved by signing or trading for stars such as Cornelius Griffin, Santana Moss, and Clinton Portis.


The Washington Redskins face the New York Giants
2005
Wikinews has related news:
Redskins qualify for playoffs with win in PhiladelphiaDuring the 2005 offseason, the Redskins traded back WR Laveranues Coles to the New York Jets and acquired WR Santana Moss in return.

The Redskins used their first pick of the 2005 NFL Draft on Auburn University cornerback Carlos Rogers. The Redskins used their next first round draft pick (acquired from the Denver Broncos) on Auburn Quarterback Jason Campbell. The rest of their picks included UCLA fullback Manuel White, Jr., Louisville linebacker Robert McCune, Stanford linebacker Jared Newberry, and Citadel College fullback Nehemiah Broughton.

Hoping to improve on the previous season's dismal passing attack, Coach Gibbs added former Jacksonville Jaguars offensive coordinator Bill Musgrave as his quarterbacks coach. For the first time under Gibbs, the Redskins offense utilized the shotgun formation.

The team won its first three games, including a Monday Night Football victory over Dallas, but then fell into a slump, including three straight losses in November, which lessened the chances of the team making the playoffs. However, five consecutive victories at the end of the season allowed Washington to finish the season at 10-6, qualifying for the playoffs as a wild card team. They opened the playoffs on the road against the NFC South champion Tampa Bay Buccaneers on Saturday, January 7, 2006. They won the rematch by a final score of 17-10, after taking an early 14-0 lead, which they later seemed to have squandered until replay evidence showed that an apparent touchdown that would have tied the game was in fact an incomplete pass. In that game, the Redskins broke the record for fewest offensive yards (120) gained in a playoff victory, with one of their two touchdowns being from a defensive run after a fumble recovery. The following weekend, they played the Seattle Seahawks, who had received a first round bye. The Seahawks defeated the Redskins 20-10, ending the Redskins' hopes of reaching their first NFC Championship Game since 1991.

Three team records were broken during the 2005 season. Clinton Portis set the Redskins record for rushing yards in a season with 1,516 yards, breaking Stephen Davis's 2001 mark of 1,432 yards and Santana Moss's 1,483 receiving yards broke Bobby Mitchell's 1963 record of 1,436 yards. Chris Cooley's 71 receptions broke Jerry Smith's season record for a Redskins tight end.


2006
Main article: 2006 Washington Redskins season

Jason Campbell became starting quarterback during the middle of the 2006 season.The inconsistency of the offense during the 2005 season resulted in Gibbs hiring offensive coordinator Al Saunders as the Associate Head Coach - Offense. Saunders came from a similar background as Gibbs through being mentored under Don Coryell and was thought to be able to make the offense become more efficient. Saunders would serve as the primary playcaller. Because of this, it was believed that Gibbs would have the role of Head Coach/CEO with the Redskins in 2006 and would largely deal with personnel matters, as well as having more time to focus on special teams and defense, while Saunders would supplement Gibbs with the offense. Gibbs also added former Buffalo Bills defensive coordinator Jerry Gray to his staff as Secondary/Cornerbacks Coach. Gibbs did lose quarterbacks coach Bill Musgrave to the Atlanta Falcons over the summer of 2006.

After winning only three of the first nine games of the Washington Redskin's 2006 season, Joe Shea, hired after Gibbs got felted, in an effort to save some portion of their season, benched starting quarter back Mark Brunell in favor of former first round draft pick Jason Campbell. After losing his first game as a starter to Tampa Bay, Campbell got his first NFL victory against the Carolina Panthers, bringing the Redskins out of a three-game losing streak. The Redskins finished 5-11 after a home loss to the New York Giants, 34-28. Washington finished last in the NFC East division, the only team in their division to fail to make the playoffs. This marked the second losing season in Joe Gibbs' second term as head coach of the franchise.

Analysts differ on exactly why the 2006 season was such a failure. Some point to free agent busts such as strong safety Adam Archuleta and wide receiver Brandon Lloyd. Others point to the disconnect between the offensive philosophies of Gibbs and Saunders: Gibbs preferring a power-running scheme while Saunders desired an aggressive pass-oriented style. Many looked to the breakdowns in defensive coordinator Gregg Williams's system, while some point to specific player breakdowns in the porous secondary such as the struggles of defensive backs Carlos Rogers, Sean Taylor, and Archuleta, allowing a league high 30 TD passes, and accumulating an NFL low 6 interceptions. The defense went from 7th overall in 2005 to 29th in 2006.


Logo and uniforms

Redskins logo 1965-1969
Redskins logo 1982
Redskins logo 1972-1981, 1983-presentThe Washington Redskins' primary colors are burgundy and gold. They are one of the three NFL teams that primarily wear their white jerseys at home (the others being the Dallas Cowboys and the Miami Dolphins). The tradition of wearing white jerseys at home was started by Joe Gibbs when he took over as coach in 1981. Gibbs was an assistant for the San Diego Chargers in 1979 and 1980, and the Chargers wore white at home during the tenure of coach Don Coryell in the late 1970s and early 1980s.

Their burgundy jersey (which is primarily used for when the opposing team decides to wear white at home, which comes mostly against the Dallas Cowboys and occasionally the Philadelphia Eagles) consists of burgundy jerseys and white pants. In 2001, however, the Redskins wore burgundy at home per a decision by Marty Schottenheimer, their coach for that year. The other combination of burgundy jerseys and gold pants was used mostly in the past and for the 2002 season, when the Redskins celebrated their 70th anniversary and wore these colors at home.

The Redskins' current uniform design was introduced by coach Jack Pardee in 1979. From 1972 through 1978, the Redskins wore gold pants with both the burgundy and white jerseys. Gold face masks were introduced in 1978 and remain to this day.

Their white jersey consists of three combinations. One is the white jerseys and burgundy pants, which is considered the "classic" look. The other (and lesser known) combination is the white jerseys and gold pants, which was used in the past when they weren't wearing their burgundy jersey. The last combination consists of both white jerseys and pants. That particular combination surfaced in the first game of the 2003 season on a nationally televised game against the New York Jets, which led to many sports fans and Redskin faithful alike to point out that they have never seen that particular combination. That year the Redskins wore it two more times. That look didn't appear again until midway through the 2005 season when the Redskins wore it in a road game against the St. Louis Rams. The Redskins won six games (including one in the playoffs against the Tampa Bay Buccaneers wearing that combination) and the local media jokingly pointed out that the reason why the Redskins were winning was because of the white on white combination. In the NFC Divisional Game against the eventual 2005 NFC Champion Seattle Seahawks, the Redskins wore the all-white jerseys, in hopes that they could keep their luck going; however, they lost 20-10. The Redskins have continued to wear the white jerseys and white pants into the 2006 preseason. In the 2006 season, the Redskins started wearing black cleats, something that hasn't been done for quite a while. It was a surprise because they wore white cleats during the preseason. They would have to wear that color for the rest of the season, because the NFL usually asks teams to choose either black or white cleats to be worn throughout the season.

From 1981 through 2000, the Redskins always wore white at home. This changed in 2001. The Redskins wore their burgundy uniforms for all their home games under new head coach Marty Schottenheimer. In 2002, the Redskins wore white for their home opener due to the heat and then switched to burgundy for the remainder of the season. In 2003, the Redskins wore white at home during preseason and September before switching to burgundy starting in October. In 2004, with the return of Joe Gibbs as head coach, the Redskins switched to wearing white for all their home games.

After the white-on-white period which lasted from the mid/late 2005 season into 2006, the classic uniform of white jerseys over burgundy pants reappeared on November 26, 2006, in a home game against the Carolina Panthers. The decision to return to the classic look may have symbolized a desire by the team to turn a new page on their 2006 season, which had been very lackluster previous to that game, the period of success with the white jerseys over white pants having come to an end the previous season. The move may have also been related to the fact that this home game was the second start and first home start of second-year quarterback Jason Campbell, and that the game and the previous week's game were, in the hopes and perceptions of many Redskins fans, the start of the "Jason Campbell era." The Redskins went on to win that game against Carolina, preserving slim hopes of the team's being able to make it to the 2006 playoffs, although they ultimately missed the playoffs.

Even though many NFL teams with dark pants have chosen to match those with their dark jerseys, through the 2006 season, the Redskins have yet to match the burgundy pants with burgundy jerseys.

In celebration of the franchise's 75th anniversary, the Redskins wore a special throwback uniform for the September 23, 2007 game against the New York Giants. Players wore a white jersey with burgundy and gold stripes on the sleeves and the 75th anniversary logo on the left chest. The pants were gold with white and burgundy stripes down the side. The helmet was yellow-colored with a maroon "R" logo. The helmet and uniform styles (besides the anniversary patch) were the same as the ones the franchise used during the 1970-71 seasons. The legendary Vince Lombardi, who coached the Redskins in 1969 before passing away, was the inspiration behind the helmet. Lombardi pushed for the logo, which sat inside a white circle with Indian feathers hanging down from the side, because of its similarity to the "G" on the helmets worn by his Green Bay Packers for many years.

Some activists consider the namesake and logo of the Washington Redskins racist towards Native Americans[3]. Lately there has been movements by certain groups to change the name[citation needed], but the attempts have been unsuccessful. Many make the case in defense that their (The Redskins) name is intended to honor the bravery and dignity of Native Americans and that, regardless of past usage, the word "redskins" today refers to the football team. The activists argue that no matter what the intent is, the term has always been a negative and racist word. [4]. Notwithstanding the complaints of the activists, a 2002 poll commissioned by Sports Illustrated found that 75% of those Native Americans surveyed had no objection to the Redskins name.

Selita Ebanks (born February 15, 1983) is a Caymanian top model. She is best known for her work with Victoria's Secret and presently, one of the Victoria's Secret Angels.

Biography

Early life
Selita Ebanks was born on February 15, 1983 in George Town, Grand Cayman, Cayman Islands. She is of Caymanian, Jamaican,and Indian descent.[1] She was raised in a large family that includes seven brothers. Influenced by her brothers, Ebanks played many sports growing up, such as basketball, football and tennis. The Ebanks family was quite poor, living in what she described as "a little blue, zinc-roof shack on Walkers Road". Often, Ebanks didn't have shoes to wear to George Town primary school. Her family, her mother in particular, encouraged her development through extracurricular programs.[2]


Education
Later in life, Ebanks moved to the United States, and settled in Staten Island, New York. After moving to New York City she was accepted at prestigious Spelman College, Columbia University, and New York University.[2] She had planned to study Law before she started modeling. Ebanks was a former attendee of the prestigious institution John F. Kennedy Middle School. While attending the institution she was a member of the debate team.


Career
At 17 years old, while walking through the turnstiles at Six Flags Great Adventure, Ebanks was scouted by an agent from Elite Model Management.[3][1] Ebanks had worked with some of the world's most noted photographers, including Peter Lindbergh, Bruce Weber, Steven Klein, Carter Smith and Mikael Jansson, and for some of the most quintessential American fashion campaigns, including Ralph Lauren, Abercrombie & Fitch, Levi's and Tommy Hilfiger.

Ebanks is currently working as a model for Victoria's Secret. She had previously done work for their Ipex Bra line, before being signed.[1] She and fellow up-and-coming model Izabel Goulart made their major début in the 2005 Victoria's Secret Fashion Show. She is now officially one of the Victoria's Secret Angels.[1] She views Tyra Banks as a mentor. In 2005, Tyra Banks said she was proud of Ebanks to be representing for black women at Victoria's Secret.[4]

In 2007, Ebanks was selected to wear the "Very Sexy" Holiday Fantasy Bra Set with a price tag of $4,500,000 dollars that contains (diamonds, emeralds, rubies and yellow sapphires)--which she is featured in the Victoria's Secret "Christmas Dreams and Fantasies 2007" catalogue wearing the bra set and will wear the fantasy bra set during the Victoria's Secret fashion show on December 4, 2007.

Ebanks will make a special guest appearance on How I Met Your Mother (episode: "The Yips") on November 26, 2007 with her fellow Victoria's Secret supermodels (Miranda Kerr, Heidi Klum, Adriana Lima, Marisa Miller, and Alessandra Ambrosio).

She made her first appearance on Sports Illustrated's 2007 Swimsuit Issue.[3]

She started to become an all-around-entertainer. She has recorded some music and appeared on the UPN-series South Beach.


Personal life
Ebanks was engaged to rapper, actor, and comedian Nick Cannon.[5][6] On October 4, 2007, People magazine announced that the couple has ended their engagement.[7]

"You can become an even more excellent person by constantly setting higher and higher standards for yourself and then by doing everything possible to live up to those standards."
- Brian Tracy

By Michael Masterson

If you read everything in the mainstream media about management or leadership, you'll see a lot of advice about making your employees happy.

Listen to their problems and concerns.

Create a positive atmosphere.

Give them the resources they need and leave them alone.

Inspire them.

Cheer for them.

Be their best friend.

I like it when people who work for me like me. But I don't encourage it.

It seems the whole point of running a business is to focus your energies and attention on some worthy, profitable goal and get your employees to do the same. If you diffuse that objective things are likely to go wrong.

A good thing to do in business that'll make you almost immediately unpopular is to set high standards.

Most people don't like high standards, because they create a lot of work.
Especially the kind of work that nobody likes: The do-it-over-again kind.

Let's say you're the publisher of a sports magazine. You've to put together 70 pages of editorial every month by a very definite date. To get that accomplished, you create a schedule of a dozen deadlines. You give every writer of every essay ample time to submit his drafts, have them edited, revise them and then make final submissions.

Now, what do you do if 24 hours before the deadline, half of the articles are good but not great? Do you accept it as "good enough for now" and send out a memo suggesting ways to make things go better next time? Or do you call everybody in at 4:30 p.m. and tell them if they want to keep their jobs they have to work till midnight?

Setting high standards will make you a somewhat disliked boss/leader.
Enforcing high standards will make you positively despised.

Don't tell me that good management means creating a system in which crisis intervention is unnecessary. If you believe that kind of thing, you are either a teacher, a consultant or unemployed.

In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute.

If you ever hope to achieve anything great you're going to have to establish and maintain high standards for your employees. And when you do, you're going to have to live with the fact that some of them won't like you.

They say that Thomas Edison redid his most-famous experiment something like 6,000 times before he could get the electric light to glow. I can only imagine how unpopular he must have been with the men who worked for him. If paying attention to them and their needs had been a top priority for him, I think it's fair to say that someone else - sometime later - would have given the world electrical illumination.

"Our success has really been based on partnerships from the very beginning."
- Bill Gates

By Paul Lawrence

A few months ago I knew no one at the top levels of the entertainment world. Then I signed one piece of paper, and bam! Vice presidents were returning my calls. I went on to produce a live entertainment event (the International Sketch Comedy Competition) on Sunset Boulevard. It was covered by virtually every major network in town!

I was able to do it because I aligned myself with a very powerful partner in the entertainment business. It was a prominent comedy club and production company. By partnering with this company, my International Sketch Comedy Competition suddenly became a "must attend" event within the industry.

Making deals with powerful partners is one of the best ways to "leapfrog"
your way to profitability in the blink of an eye. And not only in the entertainment world. I've made many lucrative partnership deals.

You, too, can take advantage of this idea to build your own income. One strategy I've used time and again is what I call "Incremental Relationship Building".

First you need to come to terms with the cold, hard truth: Your potential power partner probably doesn't need you at all. So if you simply approach him with a proposition, he isn't likely to be interested in it. Why?
Because there's no relationship. And powerful people generally do business only with people they have relationships with.

That's where my Incremental Relationship Building strategy comes in. This technique will help you initiate a relationship and then widen it until it's strong enough for your partner to feel confident about working with you.

Here's how you do it...

Step 1: CHOOSE A POTENTIAL PARTNER
Let's say you sell herbal toothpaste (primarily via your website). You realise if you connect with an e-zine publisher who has a huge subscription base, you could increase your sales. So you identify a few publishers to build a relationship with.

Step 2: PROPOSE A DEAL YOUR POTENTIAL PARTNER CAN'T REFUSE As I said earlier, your potential partner probably doesn't need you. But if you make an offer that's enticing, he might just say "yes".

I've made this work in my own information publishing business by contacting some major Internet publishers and offering to sell their products to my relatively small customer list. Agreeing to work with me in this way would require no investment or effort on their part, but they'd get a share of my profits.

How could they say no? There was no downside for them. And eventually, these relationships grew to the point where I was able to approach them about marketing some of my products to their customer lists.

Step 3: MAKE SURE THE INITIAL DEAL WORKS OUT WELL FOR YOUR POTENTIAL PARTNER When the initial deal that you make with a potential partner works out well for him, he'll trust and respect you. At the same time, he'll see you know what you're doing. And that's the kind of person successful businesspeople want to work with.

Step 4: OFFER TO EXPAND THE RELATIONSHIP Once you've worked together on a deal that has been mutually rewarding, you're no longer a stranger but a trusted colleague. And with this new status, you're more likely to get a "yes" when you propose a bigger deal.

I don't know of a better way for a small-businessperson to increase his ability to make moneymaking deals with people in powerful positions.

[Ed. Note: Paul Lawrence is a produced screenwriter, direct-mail copywriter, and business author. He is also the creator of the Quick and Easy Microbusiness System.]

If you haven’t traded options yet, you’re missing out on the 3-way power of options. That’s right, you won’t get any of THESE benefits trading shares of stock!

Power #1: Leverage - Using the leverage of options, you can rake in +100% or higher profits on stocks that move only +10% to +20%. That’s because options can gain 5 to 10 times MORE than the stock gains!

Power #2: Low Cost - Options cost significantly less than buying shares of the underlying stock. In fact, it would cost you about $1,850 to buy 100 shares of RadioShack stock...but you could control 100 shares of RadioShack with a single option contract for less than $400. This puts less of your hard-earned capital at risk in the market.

Power #3: Flexibility - With options, you can trade successfully whether the stock goes up or down. It doesn’t matter what the market does – options traders can still make a profit!

To trade options, you have to understand how they work, and know how to trade them. You need a basic education in options trading from an expert who has experienced the world of options inside and out.

This just-created company, Tamm Oil and Gas (OTCBB: TAMO) just inked a definitive agreement that puts it in line to earn. . .

$1.47 Billion in revenues. . . "without the burden of operating expenses!"

In a coup that has stunned the oil patch, Tamm Oil and Gas Corp. (OTCBB: TAMO ) just announced a definitive agreement to purchase the Gross Overriding Royalty Rights ("GORR") in Oil Sands Leases in the world renowned, oil-rich Swan-Lake region of Northern Alberta. The Tamm interest is located in what many experts are calling one of the largest and most promising petroleum producing fields ever discovered in the world.

The deal gives Tamm Oil and Gas 2% of every barrel of oil sold from the leases (and get this ) "without the burden of operating expenses!"

According to a report prepared by a qualified, independent engineering analysts. . . "the Swan Lake Oil Sands Project holds estimated resources of 819.5 million initial barrels of oil."

You do the math: 2% of 819.5 million barrels puts Tamm Oil's share at 16.39 million barrels. If it sold for just $90 a barrel, revenue to Tamm would be $1,475,100,000! Not bad for a company that's only been in existence for a matter of days!

Which is why I'm sending this URGENT message to buy shares of TAMO before the Wall Street analysts sit up and take notice.

But wait, there's already more news from this upstart powerhouse: Tamm also announced it has executed a Letter of Intent with a private Alberta company, 1132559 Alberta Ltd. For a direct working interest of 10% in 63 sections of Oil Sands leases in the Swan Lake Region in Northern Alberta.

John Myers is America’s #1 natural resources advisor, with profits like:

1,955% on Corriente Resources
773% on Target Resources
668% on Metallica Resources
Now his newest recommendation is:

Company:
Tamm Oil & Gas Corp.
Symbol:
TAMO
Recommendation:
Aggressive Buy NOW


Almost overnight, the GORR and 1132559 Alberta Ltd. deals make Tamm Oil and Gas a sizable stake holder in the prolific Oil Sands Region of Alberta and strategically position the company to jump immediately into the fast moving Oil Sands play in Alberta along with many of the top oil & gas companies from around the world

When Rupert Murdoch bought up MySpace, everyone balked at the $580m price tag. But it’s turned out to be a smart move, putting the media mogul on the front foot in the new media game. So why did he then go and buy Dow Jones with its resolutely old media Wall Street Journal newspaper? After all, everyone knows thatnewspapers are a dying breed. Google and Yahoo have been eating up newspapers’ advertising revenue for years. Then there are all the free papers at hand on the train into work in the morning. Surely the paid for print newspaper is doomed?

For years, market insiders have been secretly extracting huge profits from small rises and falls in markets exactly like the crazy volatility we're experiencing today. Now this same strategy has been opened up to South Africa investors.

Spread trading allows you to take advantage of minuscule moves in the market, earing profits many times over the original price change. But unlike other forms of speculative investments, spread trading risk is strictly, quantifiably limited.

And thanks to the efforts of Nic Best, this former strategy of money managers is now open to you. As a Fundamental Analyst in the market, Nic developed a profitable read trading method. He concentrates exclusively on trading the markets.

We can't resist admiring those who turn a profit from difficult markets. And Nic's spread trading strategy requires only a very modest outlay. Even more remarkably, it's exempt from most of SA brokerage taxes and charges.

Could this be the perfect investment tool for you in today's rollercoaster
markets...? If you want to learn more about Nic Best and his secure spread
trading strategy, simply go to the link below:
http://www.fsp.co.za/recommends.asp?I=23281

Everybody knows that to make money in the market, you should 'buy low and sell high'. While that sounds great in theory, you and I both know that it's awfully
hard to figure out when a 'high' or 'low' is actually reached. After all, if it were that easy the whole world would be rich.

But what if I told you that a few years ago, I finally found a great way to do it?I know you're probably sceptical about this whole thing. And I don't blame you - I ever though a strategy could accurately tell you when to buy and sell.

But after nearly 4 years of fine tuning, this strategy has produced gains like...
* 34% in just 5 weeks
* 64% in only 2 days
* 79% in 3 months

And here's the kicker: Since we opened up this strategy and started sending alerts to a loyal group of readers, the strategy has performed even better.

Click here to find out more:
http://www.fsp.co.za/recommends.asp?I=23281

This tutorial covers changing your hostname in RedHat Linux without having to do a reboot for the changes to take effect. I've tested this on RedHat Enterprise4 and Fedora Core 4. It should work for all the versions in between since they all closely follow the same RedHat configuration. What's the point of this tutorial? Never reboot if you don't have to and keep your uptime intact.

Make sure you are logged in as root and move to /etc/sysconfig and open the network file in vi.

cd /etc/sysconfig
vi network



Look for the HOSTNAME line and replace it with the new hostname you want to use. In this example I want to replace localhost with redhat9.

HOSTNAME=redhat9


When you are done, save your changes and exit vi. Next we will edit the /etc/hosts file and set the new hostname.

vi /etc/hosts



In hosts, edit the line that has the old hostname and replace it with your new one.

192.168.1.110 redhat9


Save your changes and exit vi. The changes to /etc/hosts and /etc/sysconfig/network are necessary to make your changes persistent (in the event of an unscheduled reboot).

Now we use the hostname program to change the hostname that is currently set.

hostname redhat9

And run it again without any parameters to see if the hostname changed.

hostname



Finally we will restart the network to apply the changes we made to /etc/hosts and /etc/sysconfig/network.

service network restart



To verify the hostname has been fully changed, logout of your system and you should see your new hostname being used at the login prompt and after you've logged back in.



Quick, painless, and you won't lose your server's uptime.

Note: The following is part of a series of steps to setup an email server using Postfix 2.4, with imap and webmail access. It will use winbind to get user information from an NT server. If you found this page via a search engine it may not cover what you need or you may need to start at the beginning to understand everything I have done.

See http://www.clamav.net/ for downloading and much more information.

Quick steps:
Download and unpack.
Configure, make, and make install
(or)Building an RPM New
Test the scanner.
Edit clamav.conf if using the daemon
Updating signature files
Here is everything the way I did it using v0.80.

1) Download, unpack, and install

Go here: http://www.clamav.net/. The manual is available in PDF and states were deb and rpm packages can be found.

Add the clamav usr and group if you want support for superuser and you are an admistrator. Per the instructions:
groupadd clamav
useradd -g clamav -s /bin/false -c "Clam AntiVirus" clamav

Unpack the tar.gz:
tar zxpf clamav-version.tar.gz


--------------------------------------------------------------------------------

2) Configure, make, and make install

You'll need the zlib-devel rpm/package. If you are using snapshot 20021209 or newer and want bzip support you will need the bzip-devel rpm/package.

Change to the clamav-version directory and run:
./configure
Note: If you won't be running with the superuser (clamav) use:
./configure --disable-clamav
See the INSTALL file for many more configure options.

Then run:
make
su -c "make install"

Now, if you want real-time scanning, setup dazuko. http://www.dazuko.org/ A copy is included with Clam in the support directory. See the Clam PDF for more configuration info. (Note: I didn't do this as I don't have time to recompile the kernel at the moment.)


--------------------------------------------------------------------------------

3) Building an RPM

There are some rpms available at http://www.clamav.net/ now.

For those of you interested in compiling your own RPMs, here is what I did:

Went to http://www.clamav.net/ and downloaded the source.
cd to /usr/src/redhat/SPECS
Created the clamav.spec file as I needed for my RedHat environment.
Installed the necessary packages for compiling: bzip2-devel and zlib-devel.
Ran rpmbuild -bi clamav.spec to test compiling.
Ran rpmbuild -bb clamav.spec to build the binaries or rpmbuild -ba clamav.spec to build all.
Note: I am running rpm 4.1.1-1.8x. See rpm.org for the latest.

To download my rpm or view my full spec file, go here.


--------------------------------------------------------------------------------

5) Edit clamav.conf if using the daemon

Note: I'm only showing what I changed from the default. You may have/want to set other things or set them differently. Where the clamd.conf file is depends on the configuration options used when compiling. I have mine set to go in /etc/clamav/clamd.conf. Note that you should chmod 0600 clamd.conf.

# ...

# This option allows you to save the process identifier of the listening
# daemon (main thread).
PidFile /var/run/clamd.pid

# ...

# Path to the local socket. The daemon doesn't change the mode of the
# created file (portability reasons). You may want to create it in a directory
# which is only accessible for a user running daemon.
LocalSocket /usr/share/clamav/socket

# ...

# Run as selected user (clamd must be started by root).
# By default it doesn't drop privileges.
User clamav

# ...Note: since I placed the socket file elsewhere I had to create that directory and make it rw only to the clamav user. Example:
mkdir /usr/share/clamav/socket
chown clamav.clamav /usr/share/clamav/socket
chmod 0660 /usr/share/clamav/socket


--------------------------------------------------------------------------------

6) Test the scanner

There is a test file located in the test directory where Clam was unpacked. Cd into the directory created when Clam was unpacked and run:
clamscan -r test
It should find the test virus. For complete options see the man clamscan or run:
clamscan --help


--------------------------------------------------------------------------------

7) Updating signature files

Please edit the freshclam.conf file first. Mine is in /etc/clamav/freshclam.conf. Rem out "Example" and pick the closest mirror for a minimal config.

There are three ways - manually, via cron, or as a daemon. If you chose the latter two, first run it manually as root to make sure it works:
freshclam

Now create a log file and your database directory (see your freshclam.conf):
mkdir /var/clamav
chown /var/clamav
chmod 0655 /var/clamav
mkdir /var/log/clamav
chown clamav /var/log/clamav
chmod 0755 /var/log/clamav
touch /var/log/clamav/freshclam.log

For a cron job there should be a script included with the source you can use.

For a daemon method, see the manual.

Here's my personal notes from setting up a pretty effective spam filter. Hope this helps someone because I know I had very little help.

After Redhat Enterprise version 4 setup

yum update

go to http://www.mailscanner.info/, click on downloads. Copy url of most recent version for redhat/fedora

cd /usr/src
wget <>

yum install rpm-build gcc
tar xvzf Mailscanner....tar.gz
./install.sh

Ensure selinux is disabled

run 'setup' and remove sendmail from system services startup after MailScanner install

yum install postfix

edit /etc/postfix/main.cf
relay_recipient_maps = hash:/etc/postfix/valid-users
show_user_unknown_table_name=no
inet_interfaces = all
mydestination = $myhostname, localhost.$mydomain, localhost
relay_recipient_maps = hash:/etc/postfix/valid-users
smtpd_error_sleep_time = 5s
smtpd_soft_error_limit = 2
smtpd_hard_error_limit = 5
show_user_unknown_table_name=no

Create a file /etc/postfix/valid-users
And edit it to add a list of your valid users like this:
user@example.com X
user2@example.com X

Change the file from a “flat” file to a database by typing:
Postmap valid-users
This will create a file called valid-users.db

If you do not want to use DNS to resolve your domain names then do this:
edit /etc/postfix/transport
add your domains like this:
example.com smtp:[10.10.10.10]
mail.example.com smtp:[192.168.1.1]

edit /etc/postfix/main.cf
transport_maps = hash:/etc/postfix/transport

postmap transport (this will create a file called transport.db)

If you want to use DNS to resolve your domains (or don’t care either way) then do this:
Edit /etc/postfix/relay_domains
Add your domains like this:
example.com, mail.example.com

Edit /etc/postfix/main.cf
relay_domains = /etc/postfix/relay_domains

Start Postfix with “postfix start”

Test Postfix before going to the next step. Note that computers on the same subnet as your spam filter are “trusted” so you won’t get any relay access denied errors unless you’re testing from an external source.

Stop Postfix with “postfix stop”

Install SpamAssassin if this hasn’t been done yet.

Install ClamAV
yum install clamav clamav-update clamav-server
freshclam

edit /etc/MailScanner/virus.scanners.conf so that the line regarding clamav reads:
clamav /usr/lib/MailScanner/clamav-wrapper /usr


Configure MailScanner with Postfix
(taken from http://www.mailscanner.info/postfix.html)

edit /etc/postfix/main.cf
header_checks = regexp:/etc/postfix/header_checks

In the file /etc/postfix/header_checks add this line:
/^Received:/ HOLD  tells mail to hold in queue for scanning

In your MailScanner.conf file (probably in /etc/MailScanner) there are 6 settings you need to change. They are all really near the top of the file. The settings are
Run As User = postfix
Run As Group = postfix
Incoming Queue Dir = /var/spool/postfix/hold
Outgoing Queue Dir = /var/spool/postfix/incoming
MTA = postfix
SpamAssassin User State Dir = /var/spool/MailScanner/spamassassin
You will need to ensure that the user "postfix" can write to /var/spool/MailScanner/incoming and /var/spool/MailScanner/quarantine:
chown postfix.postfix /var/spool/MailScanner/incoming
chown postfix.postfix /var/spool/MailScanner/quarantine
chown postfix.postfix /var/spool/MailScanner/spamassassin (not sure if this is required)
If you upgrade your copy of MailScanner, unfortunately these directories will be changed back to being owned by root, so you will have to do those 3 commands again.
run 'setup' and add MailScanner to system services startup

If you are switching from sendmail to postfix then you will need to change the ownership of /var/spool/MailScanner/incoming/ SpamAssassin.cache.db to postfixostfix


Highlight Phishing Fraud = no
Virus Scanners = clamav
Maximum Archive Depth = 0
Sign Clean Messages = no
Spam List =
Spam Lists To Reach High Score =
Use SpamAssassin = yes
Required SpamAssassin Score =
High SpamAssassin Score =
SpamAssassin Auto Whitelist = no
High Scoring Spam Actions = forward spam@example.com
Notify Senders = no

Edit /etc/MailScanner/rules/spam.whitelist.rules

# This is where you can build a Spam WhiteList
# Addresses matching in here, with the value
# "yes" will never be marked as spam.
#From: 152.78. yes
#From: 130.246. yes
FromOrTo: default no
From: *@hotmail.com yes

Reboot the machine and all should be good!

Check out the log in /var/log/maillog

Setting up Squirrelmail
The following is part of a series of steps to setup an email server using Postfix, with imap and webmail access.

See http://www.squirrelmail.org/ for much more information.
Quick steps:
1. Download and unpack
2. Create attachments directory
3. Set permissions and owner
4. Install perl if it is not (or see the Squirrelmail website for manually editing the config)
5. Run the configuration script
6. Check php.ini
7. Check that DirectoryIndex has index.php added in httpd.conf
8. Test
9. Rename directory as desired
10. Add plugins as desired
11. Upgrading
12. Miscellaneous

Note I am using Red Hat Enterprise version 4 I am not using the squirrelmail-*.rpm that comes with Red Hat because it wants postfix installed.Since this just needs to be unpacked, I really see no need for an rpm anyway. I assume you have apache at least minimally configured.

1) Download and unpack
Get the tar.gz from here: http://www.squirrelmail.org/
Move it to the "DocumentRoot" location specified in the apache config ( see /etc/httpd/conf/httpd.conf).
Default is /var/www/html/.
Unpack:
tar -xvzf name.tar.gz
Don't forget to remove the tar file (rm *.tar)
Change the user and group for the directory:
chown -R root.apache squirrelmail-version
2) Create attachments directory
cd into the squirrelmail directory created. Make the attachments directory:
mkdir attachments
3) Set permissions and owner
The user the web server runs as must have right to data and attachments. If you use the Red Hat httpd-*.rpm
the default is apache for both user and group.
chown -R apache.apache data attachments
chmod -R 1770 data attachments
4) Install perl if it is not (or see the Squirrelmail website for manually editing the config)
Should be self explanatory.
5) Run the configuration script
cd into the config directory. To configure, type:
perl conf.pl
At minimum you need to change:
Menu 2 - Server Settings
Domain: your.domain
Use Sendmail/SMTP: SMTP (I'm using Postfix 2.4)
Server (in IMAP Settings): xxx
(I've tested both uw and courier, and for a bit, exchange)
Menu 4 - General Options
Attachment Directory: ../attachments/
The rest is up to you. Don't forget to save before you exit.
Note: In order to clean up the way some imap clients present the user's mailbox I have changed:
Menu 3 - Folder Defaults
1. Default Folder Prefix: INBOX. (for Courier or mail/ for UW)
3. Trash Folder: Trash
4. Sent Folder: Sent
5. Drafts Folder: Drafts
12. Default Sub. of INBOX : true (for courier)
13. Show 'Contain Sub.' Option: true (for uw)
In regaurds to shared folders, for UW-IMAP see #11 in Setting up UW-IMAP on how to make public folders appear. For Courier-IMAP I use:
1. Default Folder Prefix: (none)
2. Show Folder Prefix Option : false
3. Trash Folder : INBOX.Trash
4. Sent Folder : INBOX.Sent
5. Drafts Folder : INBOX.Drafts
12. Default Sub. of INBOX : true
6) Check php.ini
With pre-1.2.9 I had to set register_globals = On. This file should be in /etc.
With 1.2.9 and later I was able to turn register_globals=Off.
7) Check that DirectoryIndex has index.php added in httpd.conf
This will be in /etc/httpd/conf
8) Test
Point your web browser at:
http://server_name_or_ip/squirrelmail_dir/
If the squirrelmail page loads, try to login. If you can't login, check that imap is enabled in xinetd.d/imap if using uw-imap (tip: restart xinetd) or courier is started and that you can use an email client to login.
If you see code, php isn't working or isn't installed. If you see files, check step 7. See the squirrelmail, apache,and php web sites for more troubleshooting and configuration tips.
9) Rename directory as desired
Once you have the basics working you can rename the squirrelmail directory that was created. By waiting until this point you can effectively test before replacing any existing installation. To rename it cd back to the DocumentRoot (ie /var/www/html) so that you can see the squirrelmail directory. Now issue:
mv oldname newname Of course replace "oldname" and "newname" with the correct entries.
10) Add plugins as desired
There is lots of stuff out there for Squirrelmail. It comes with a few and there are more at the web site. I'm using:
delete_move_next
newmail
squirrelspell
message_details
msg_flags
folder_sizes
secure_login
compatibility
newuser_wiz
filters (with the spam rbl filtering turned off in it's setup.php file)
vacation_exim (plugin I wrote to work with Exim's autoreply transport and .forward files)
To install what you download, place them in (DocumentRoot)/(squirrelmail dir)/plugins. Next, unpack them:
gunzip name.tar.gz
tar -xvf name.tar
You can now remove the tar files if you like (rm *.tar).Enter the directory created for the plugin and read the README and/or INSTALL file. Some plugins require
you to configure some things in one of their files.Then re-run the config.pl, see step 5, and add them to the list by typing in the number. To remove, reverse the
process. Note that you will not see some of what you installed on the web page until you enable it through Options, such as for folder_sizes.
11) Upgrading
Download and extract the new version of Squirrelmail.
cp old_dir/config/config.php new_dir/config/
cp old_dir/data/* new_dir/data/
cd new_dir
mkdir attachments
chown -R apache.apache data attachments
chmod -R 1770 data attachments
Check for new versions of plugins. Use new versions if available, else:
cp old_dir/plugins/plugin_to_keep new_dir/plugins/
If using new, remember to configure them where applicable.If using the msg_flags plugin, remember to modify the Squirrelmail files it requires changed.Make the same changes to any files you customized in the old version.Run perl conf.pl in new_dir/config/. Review all settings to make sure they are correct and nothing
has changed.Point your browser to the new_dir to make sure everything works.
Fix anything that is broken and test again.
mv old_dir backup_name
mv new_dir old_dir_name
12) Miscellaneous
To get Squirrelmail -> Compose -> Addresses to search your LDAP address book in company as well as name, edit functions/abook_ldap_server.php. Change:
$expression = "cn=$expr";
to:
$expression = "(|(cn=$expr)(o=$expr))";
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Contact: webmaster_at_flatmtn_dot_com

Every single Master Trader, past and present has somehow found the secret I am about to share with you.

This may seem like a bold statement but I can assure you that there are methods and systems out there that:

Traders who know them, never speak about!
Few Traders know how they work!
Master traders apply these techniques on a daily basis
There is a very simple reason why most traders don't succeed in the market and why most traders don't have the secret scientific methods I am about to reveal to you.

"No Ones Talking"

Think about this my friend - would you tell the world how you rake in truck loads of cash every month unless someone puts a gun to your head!

I have seen traders come and go and most of them just don't have a clue.Most traders are destined to fail because they just don't have the right information to succeed.

It's not because they are stupid or lack the desire to succeed, it's because they just keep trying the same things everyone else is trying and thus are destined to repeat the mistakes every other trader makes.

Think about this - if you are using the same techniques everyone else is using then obviously you can expect the same results - right?

The problem is that everyone is losing money. Everyone else is losing their trading account. Everyone else gets so frustrated spending time and money on products and services that just don't work. Everyone else is looking for the magic bullet - the Holy Grail and what do you think they land up with?

Come closer my friend, I am about to reveal the biggest myth in trading. This myth has been perpetuated in every single market and by just about every so called trader flogging their latest get rich quick scheme.

But just before I tell you something that will save you thousands and thousands of dollars let me remind you of my original question.

Would you tell the world how you rake in truck loads of cash every month unless someone put a gun to your head!

Here is the big secret

There isn't one!

There is No Holy Grail

There is No Magic Bullet

But wait! before you get all upset, there is hope. There are traders who nail the market day after day, week after week and month after month.

How do they do it?

Well, that's the million dollar question and again there is a simple answer.

You see, at some stage in your trading career you are going to come to the conclusion that most if not everything you can buy doesn't work. You will realize that your hopes of buying a solution in a box is just a pipe dream.

Tell me if this sound familiar. You just started trading and bought a book or course on your chosen market. Expectations are high. You are already planning on spending the money you haven't made yet. You may even dream about the lifestyle you want to lead when all this money comes pouring in.

Then reality steps in. You see your account start to dwindle. You have more loosing trades than winners and you just can't understand why it all looked so easy in the book or seminar.

What do you do next? You reason it must be the system you bought. It must be a dud, so you go off in search of the next book that's going to show you the way to the promised land - yippee.

Once you have gone through this a few times you then start to think that the reason you can't make it big is because you just don't have the discipline. If only you could follow the plan!

Eventually you will become disheartened and either give up and move on or your money will just plain run out.

And that my friend is how it goes with most traders.

There is another way and if you sincerely seek the answer, just follow my suggestion to guaranteeing your success. Would you like to know what it is?

I bet you would and I have the answer. It may not be the answer you are looking for but I can tell you one thing.

It is the answer you will eventually come up with.

You see there is a theory called the Pareto Principal also known as the 80/20 rule and it goes something like this: in any human activity a few (20 percent) are vital and many(80 percent) are trivial.

You wear 20% of your clothes 80% of the time
20% of stock produces 80% of sales in a normal retail
store.
20% of sales people make 80% of commissions
20% of authors sell 80% of all books
20% of what you do in the day will result in 80% of
your success
20% of traders take 80% of all profits from the
markets.
Pay attention here. There is no substitute for hard work. End of story. You need to do the work yourself. You need to gain enough insider knowledge to build your own system or method.

At this stage you may be saying to yourself, that sounds hard or I don't really know how to do that.

But what if I could show you how other incredibly successful traders have done it? What if I could show you techniques that no one else uses.

What if I could show you in written word and video how its done?

What if I could show you simple yet unknown methods that just zero in on winning trades?

Would that be worth a try?

Why is the information contained in the "Traders Secret Library" so powerful

Because all the content was put together by real
traders
Because there are some truly original ways of using traditional indicators
Because there is more real content than any other trading resource
Because everything is easy to use and simple to
understand
Because information is added to monthly
Because it works!
You see I know hundreds of traders and only a few of those traders really made it big. And do you know why?

They have a different way of thinking

Every single one of them has gone through what you have. I have never met a trader yet who just started trading and immediately started making money. They all went through the pain of watching winning trades turn into losers. They all went through the pain of losing their first account. They all questioned themselves and their ability to trade.

But here's the biggie! They all turned it around.

You see you don't need the most complicated or sophisticated system to win. In fact you only need one little technique that makes sense to you to make money like an ATM machine.

Now, if you remember I told you that I know traders who have made it big and they have all gone through what you have.

The catch is that they all spent years doing it. They didn't just wake up one day and shout Eureka! I solved the problem.

No my friend, they all put in the hours and the hard work. They all burnt the midnight oil until there eyeballs turned red. They all sat looking at their computer screens until they went cross eyed.

So am I telling you that you have to go through of all of this?

Not if you are smart.

By now you should have watched the short video. Now tell me honestly. If you were to pay a professional trader to sit by your side and mentor you step by step, how much would you have to pay? Not only that but how much would you have to pay to get all his trading secrets?

Don't even waste your time thinking about it, I will tell you straight. Even if you could get a pro trader to sit and mentor you, you would be lucky to get him to do it for less than $1000 per day.

Here's what's really great about the "Traders Secret Library". Once you gain access it's like having a full time professional trader on call 24 hours a day. You can read the secret reports, listen to interviews and play the videos again and again until you really understand a technique.

Remember, I told you earlier that I was going to let you have access to the lot for the price of a cup of coffee and a doughnut. Well's here the inevitable catch.

I have only just allowed the public access to the library so this offer is only good for a limited time. Now, before you roll your eyes back and say yeah yeah. I am serious, and if you know me you know I am serious. If you come back tomorrow I may have closed this to the public or raised the price 100%

I am only offering access to the secret library on a monthly basis until I iron out all the ordering kinks. I need to put a few people through the system just to see how the system works and you are one of them.

During this trial period you can test drive the entire "Traders Secret Library" for only


$29.95 (Twenty Nine Dollars and Ninety Five Cents)
Click HERE To GET STARTED

Good Trading

Mark McRae
Old Tree Publishing (Pty) Ltd

So, you want to know how to start a blog and earn money while you work at home. The good news is that you don’t have to know much, at all, about the blogging industry to cash in on the huge profit potential that a blog can create.
You probably have a million thoughts and ideas racing through your mind about how to make extra money. You can forget most of them, because none of them are easier that earning money from your blog. It’s easy, simple for newcomers and it will continue to grow, even while you sleep. Here are some very simple tips and tools that will get you on the instant path to making blog money.
How To Start a Blog -
Creating a blog income, or just starting a blog in general, is extremely fast and easy. The only blog websites that you really need to know about are WordPress and Blogger. Both of these blogging websites are abosultely loved by Google. They come up very high on search engine results, which you will need to drive quality traffic to your blog. You don’t have to know anything about Graphic Design or Programming to create your own blog. Both of these blog sites make it very easy for you to start your blog. It’s almost as simple as picking a blog template and typing away.
Once you have picked out your blog site, you will want to pick a name for your blog. Do yourself a huge favor and use Google’s keyword tool to pull up dozens and dozens of keywords that people are searching for. For instance: You are starting a blog on Fantasy Football. Use those two keywords in Google’s keyword tool to see a huge list of other common keywords that people are using to search for related topics.
When choosing the subject of your blog, you will want to pick a topic that you are pretty passionate about, especially if you are new to blogging. The reason you want to pick a subject that you are passionate about is because thoughts and ideas will flow to you much more easily. Once you are an expert at blogging, which can be done in a matter of a week if you want, you can then branch out into other subject that you think are profitable. If you sound like an expert to your readers, they will want to come back to your blog on a consistent basis, which you will need in order to make the big bucks. This is what you ultimately want, right? Of course you do.
Writing can be very fun, but it can also be a frustrating chore if you don’t know how to do it. Don’t worry, though, because this can be easily fixed. The easiest way to get over this hump is to study what the experts are doing. Look at their writing style. Peek at how they come across in their blog posts. Do they come off like a best friend? Do they type with excitement? Basically, you will want to copy their style until you develop your own. This is a foolproof and easy way to make you blog money skyrocket in no time.
The easiest way to make fast blog money is by using Google Adsense on your blog. The more competitive the market, the more money you will receive when people click on those ads. As your readers start to stack up, your blog income will keep climbing. The next step in creating a blog income has to do with advertising products on your blog. This is done by writing reviews about products or services, or telling people that a certain product is a great tool to get started on the subject you are blogging about. One thing to you will need to do is actually try to product or service out first. This will do two things. First, it will make your product review sound like it is coming from a true expert. Secondly, it will give your readers incentive to always come back to your blog, because you are showing them exactly how to do what they want to do and where to get it. If your product review is truthful, then you will gain a lot of readers trust for a very long time, increasing your blog income at the same time. That is your ultimate goal, right?
None of these techniques are rocket science, but they are very crucial to you making blog money. If you are a newcomer or even a seasoned blogger who hasn’t yet cashed in on their blog, now is the time to creat the blog money that will give your wallet the cash it needs, fast.
Would you like a simple, surefire, step-by-step quide to creating an unlimited source of blog money? Keep Reading...
How To Start A Blog - Adam Woodham is the author of this article and lists the tips and tricks for creating and maintaining a Blog Income on his resource website MoneyBlogs.Wordpress.com, which features exactly what he used to watch his blog profits skyrocket.
Article Source: http://EzineArticles.com/?expert=Adam_Woodham

They create new content dailyAlthough they may have the post timestamped and may have not actually created it at that second they always have new content coming out. Sometimes these guys are way to busy and have "Guest Bloggers" do the posting for them that week. Either way they get the fresh content out there and everyone loves reading it. It is suggest to post at least once a day and most bloggers cannot even find the time to do it once a week. Imagine the surge in traffic and rss subscribers if you posted on a day to day basis. Give it a try, it is the best way to gain exposure.
Promotion is in their bloodThey can promote a product without some people even realizing it. Sometimes they may be a bit deceptive and hide the affiliate links but they still get signups which is more money in their pocket. Then they use this money to further promote the blog until word of mouth takes over. They are also amazing at hyping contests, Darren of Problogger offered over $54,000 worth of Prizes in the ProBlogger Birthday Bash Competitions! The great part is that almost all the prizes were donated so it was almost free exposure to his already massively popular blog.
They know what they are talking aboutAlways do research before making a post, it will give you even more ideas and will make you look like a professional in that area. Even though you may already know a great deal about the topic, the readers may not, posting a tip or trick is a great way to build a loyal reader-base. Surprisingly even the basics of Google Adsense such as adding code to a webpage is difficult for beginners, and if you have that they will be sure to bookmark the site and return in the future.
They build a list of contactsEvery top blogger has a Blogroll or list of other webmasters blogs that they enjoy reading. This is a great way to find other interesting blogs and spread the word about your own. Find the best blogs in your topic and ask them to do a blogroll exchange with you. Some may be nice enough to do it even if you are a new blog, others may other do it with close friends. It's worth a shot though! This also helps build powerful backlinks that are sitewide most of the time which means a bunch of pages will get indexed, search engine rankings will improve, and you will get that small pagerank boost.
They love what they doThese guys are working as bloggers fulltime and love it. They attend conversions and seminars for the topic and just cannot get enough of it. This allows them to share insider news and tips that other bloggers cannot. They are great at promoting their name and always conduct themselves professionally. Without this type of passion their blog would have never made it. Keep this in mind as a bit of motivation when writing your blog.
Read more quality articles and get tips to improve your blog at my Money Making Blog
To get my posts directly subscribe to my rss feed
Article Source: http://EzineArticles.com/?expert=Derek_Baker

There is so much to learn about the complicated business of Internet marketing. How to build websites, understanding search engine optimisation, auto responders and emails are all a part of it. You have to find your niche, carry out your market research, devise your product and just when you think you are on the road to success, another tool or system you just cannot do without comes along. You then watch even more hours of high powered videos, read at least another 150 pages of instructions, and making the necessary adjustments, you rewrite your blueprint.
When you log on to your computer, there are numerous incoming emails, all of which herald the newest and best in internet marketing. Watch your opposition, purchase these private label rights and remember to listen in to the most recent over hyped teleconference with a couple of self proclaimed gurus, hardly managing to disguise the slapping of each others backs, whilst selling some overpriced piece of information which is not likely to be any different from what you have already heard a few months ago.
Did it ever enter your mind that this may be a cleverly put together plan in order to confuse potential marketers. It may, of course, not be, but it does plant the seeds of total confusion into the minds of those not completely focused.
Your email in box can prove to be a huge distraction to you, slowing down your process of getting on with what you are doing and achieving success in internet marketing. The best plan of action is to limit the number of emails you actually read. Be ruthless and unsubscribe from all but your favorite newsletters. Even though you probably enjoy reading all the emails and seeing what they have to offer, they are taking up valuable time and steering you away from your immediate goal.
This way you can focus on the aspect of internet marketing which appeals to you the most. Get one idea up and running and then expand to your next project in a natural way that will compliment your initial interest. It is best to keep to the blueprint whenever possible, but without totally closing your ears and eyes to what else is occurring in the internet marketing world.
Concentrate and focus on making some money by achieving your goals, one at a time without hopping from one thing to another. If you have the need, join a good mentoring program. Once you have reached your initial objective and things are going well, you are then free to seek new ways to improve and perfect your business.
Discover Kevin Sinclair's system for making profits regardless of whether anyone joins your network marketing business.
Article Source: http://EzineArticles.com/?expert=Kevin_Sinclair

Web logging or blogging is the newest and the latest craze that online users are getting hooked on to. Not only web logging is the perfect avenue for bloggers to unleash and express their thoughts and insight about what they personally believe in but more to that, blogging has now become the latest portal for people to earn considerable great amount of money. All it takes for one to be a blogger to reap this is to have knowledge on how to create an effective and efficient web log. Below are some of the scholarly tips that you use in order to a successfully blogger:
a. Deeply contemplate on what you passionately want to log on the web. A blog being a form of writing requires that you write what you basically find passionately about. You should be writing a blog where your desire to unleash the truth is incomparably vital. When you are able to figure out this thing, then you expect that you are able to write a perfectly made blog.
b. Develop a sense balance in what you write. Since you intend to make blogging as a source of your income you need to make sure that you balance your writing based on the interest of your prospective readers and your own interest. This will make your blog more potentially viable, interesting, and appealing.
c. Potentially develop a strongly developed proofreading skill. In every writing endeavor, the need to write correctly, meaning error-free in terms of grammar, punctuations, spelling, and the like should always be observed. A well proofread web blog material projects a professional form of writing thus, will earn better credibility.
d. To increase the potential of having it exposed to a large number of spectators, have your blog submitted and published to some of the major web blog directories. This will increase your web blog's capacity to earn more due to more exposure that you obtain from getting it published.

bloggers will be bloggers for ever

New Opportunity! Free blogs hosting from BlogHi.com. Another great way to increase your website trafficWriters - Gain free exposure by listing your article or blogs in our directory for FREE. Your articles and blogs will be seen by thousands of readers, publishers and webmasters. We provide an easy option for publishers to syndicate and obtain a copy of your articles immediately after it is posted to our site. This simple feature offers publishers hassle-free access to the content they are interested in publishing and increases your chances of publication and exposures.

You have most likely identified a time frame that you are interested in trading and one or two currency pairs that you are committed to studying. Now it is time to identify what you want to make and what you are willing to lose per trade. Don’t hold on to any illusions here, you will lose and you will lose regularly. The key is to lose well.
There are a number of theories surrounding take profits and stop losses. I believe that knowing when to exit a trade is nearly as important as know when to enter a trade, yet so much less attention is paid to it.
I think this stems from the fact that it is a little subjective. It really depends on your time frame, your currency pair and what happens to your pair during your chosen time frame.
The market does change over time so don’t get caught using old data in your analysis.
Another method for identifying stop losses is to use common indicators as exit strategies.

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